Marketing & CX Strategy Consulting

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We can help you build out the marketing strategy and tactical execution elements needed to drive more customers, make your customers happy to retain those customers, and help make your customers an asset in your marketing efforts.

Some of the areas of marketing and customer experience (CX) consultative support include;

Evaluate desired goals and analyze potential and reality of marketing goal attainment.
Evaluate current, and identify the future, buying center and personas.
Value matrix to help craft messaging.
Test and evaluate messaging in multivariable campaign tests.
Optimize your posts, ads and landing pages based on the results of your tests before implementing them on a wide scale.
Use campaign data to better understand your buyer’s journey to better align marketing, sales and customer support/account management.
Align marketing messaging and materials to best align with sales strategy(s) and methodology utilized by the sales department.
Build brand awareness plans and execution strategy and tactics.
Build strategy and tactical plans for demand generation with inbound and/or outbound methods.
Create content marketing strategy and operations to generate the optimal inbound leads.
Problem identify and problem solve to find ways to optimize your pipeline and increase conversion rates.
Analyze sales cycle, find opportunities to shorten the sales cycle through marketing materials and prospect education.
Analyze marketing campaigns (and all revenue generation pieces) to find opportunities to reduce cost per lead and total customer acquisition cost.
Analyze current customer experience to build stronger CX strategy and find tactical ways to more effective ways to tap into your existing customer base.
In addition to our overall Marketing Strategy services, we also offer Go-To-Market and SaaS Product Marketing consulting solutions as well.

Magpie Solutions has over 20 years of successful leadership and management experience within the areas we provide consulting services. This hasn't just been a job for 20 years either, but this experience is from a career hyper-focused on helping others, and we believe, as a result of that approach, includes highly successful results at each step along the way. We'd like to bring that to your team as well. Learn more here about our experience.

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