Marketing & Communications

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We can help you build out the marketing and communications strategy and tactical execution elements needed to drive much greater impact.

Some of the areas of marketing, communications and customer/donor experience (CX) consultative support include;

Marketing:

Determine desired goals and analyze the potential and reality of marketing goal attainment.
Evaluate current and identify the future buying center and personas.
Value matrix to help craft messaging.
Test and evaluate messaging in multivariable campaign tests.
Optimize your posts, ads, and landing pages based on the results of your tests before implementing them on a wide scale.
Use campaign data to better understand your buyer's journey to better align marketing, sales, and customer support/account management.
Align marketing messaging and materials to best align with sales strategy(s) and methodology utilized by the sales department.
Build brand awareness plans, execution strategy, and tactics.
Build strategy and tactical plans for demand generation with inbound and/or outbound methods.
Create a content marketing strategy and operations to generate optimal inbound leads.
Problem identify and problem solve to find ways to optimize your pipeline and increase conversion rates.
Analyze the sales cycle to identify opportunities for shortening it through effective marketing materials and targeted prospect education.
Analyze marketing campaigns (and all revenue-generating pieces) to find opportunities to reduce cost per lead and total customer acquisition cost.
Analyze current customer experience to build a stronger CX strategy and find more effective ways to tap into your existing customer base.
In addition to our overall Marketing Strategy services, we also offer Go-To-Market and SaaS Product Marketing consulting solutions.
Evaluate AI Agents and AI Workflow Automation opportunities to create efficiencies of scale within marketing operations.

Communications & Media Relations:

Develop comprehensive communications strategies that amplify your mission and connect with stakeholders across multiple channels.
Create crisis communication plans and messaging frameworks to protect your organization's reputation during challenging situations.
Build media relations strategies and establish relationships with journalists covering your cause area or industry.
Craft compelling press releases, media kits, and story pitches that secure earned media coverage for your initiatives.
Develop thought leadership positioning for executive staff through bylined articles, speaking opportunities, and expert commentary.
Design stakeholder communication plans for donors, board members, volunteers, and community partners.
Create impact storytelling frameworks that translate data and outcomes into compelling narratives for different audiences.
Build advocacy and policy communication strategies to influence legislative or regulatory change.
Develop internal communications strategies to align staff, volunteers, and board members around organizational goals.
Create community engagement and grassroots mobilization communication plans.
Design fundraising communications that inspire action while maintaining authentic alignment with the mission.
Build partnership and coalition communication strategies to amplify collective impact.
Develop grant proposal messaging and communication strategies that resonate with foundation and government funders.
Create volunteer recruitment and retention communication programs.
Design annual report and impact report communication strategies that demonstrate accountability and inspire continued support.
Evaluate AI Agents and AI Workflow Automation opportunities to create efficiencies of scale within marketing operations.

Customer Experience (CX):

Use campaign data to better understand your buyer's journey to better align marketing, sales and customer support/account management.
Align marketing messaging and materials to best align with sales strategy(s) and methodology utilized by the sales department.
Problem identification and problem solving, to find ways to optimize your pipeline and increase conversion rates.
Analyze sales cycle, find opportunities to shorten the sales cycle through marketing materials and prospect education.
Analyze current customer experience to build stronger CX strategy and find tactical ways to more effective ways to tap into your existing customer base.
Map customer journey touchpoints and identify friction points
Develop customer feedback systems and voice-of-customer programs
Create customer retention and loyalty strategies
Design onboarding and customer success programs
Build customer support optimization strategies

Donor Experience (CX for Nonprofits):

Map the complete donor journey from initial awareness through long-term stewardship to identify engagement opportunities and friction points.
Develop donor segmentation strategies based on giving capacity, motivation, and preferred communication channels.
Create personalized donor onboarding experiences that demonstrate impact and build emotional connection to the mission.
Design donor retention programs that increase lifetime value and reduce donor attrition rates.
Build donor feedback systems to understand satisfaction, motivation, and barriers to continued giving.
Create stewardship communication plans that show donors the specific impact of their contributions.
Develop major donor cultivation experiences that deepen relationships and increase giving levels.
Design donor recognition programs that acknowledge contributions in meaningful, mission-aligned ways.
Create seamless giving experiences across multiple channels (online, events, direct mail, peer-to-peer).
Build donor re-engagement strategies to win back lapsed supporters.
Develop planned giving and legacy donor experience strategies.
Create volunteer-to-donor conversion experiences that leverage existing engagement.
Design corporate donor and sponsorship experiences that deliver mutual value.
Build donor advisory programs that engage supporters in organizational decision-making.
Create transparent reporting systems that demonstrate accountability and impact to donors.

Magpie Solutions has over 20 years of successful leadership and management experience within the areas in which we provide consulting services. This hasn't just been a job for 20 years either, but this experience is from a career hyper-focused on helping others, and we believe, as a result of that approach, includes highly successful results at each step along the way. We'd like to bring that to your team as well. Learn more here about our experience.

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